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Life Straw award
LifeStraw®
Personal Wins Prestigious Saatchi & Saatchi Award for World Changing
Ideas
Advertising Giant and Judges Including Peter Gabriel, HRH Prince Hassan
and Philippe Starck Recognize potential of LifeStraw® to Prevent
Disease and Save Lives on Massive Scale
NEW YORK, NY —Vestergaard Frandsen, a European company developing
and selling disease control textiles, was honored this evening as
the recipient of the 2008 Saatchi & Saatchi Award for World Changing
Ideas. The award, presented by HRH Princess Badiya of Jordan, was
accepted by Mikkel Vestergaard Frandsen, CEO of Vestergaard Frandsen.
The global Award is made biennially by Saatchi & Saatchi, who
established the Award to recognise, celebrate and promote ideas that
have the potential to change the world. The US $100,000 prize consists
of US$50,000 cash and the equivalent of US$50,000 in Saatchi &
Saatchi marketing consultancy.
“I am thrilled, and humbled, that our LifeStraw® Personal
water filtration device has been selected to receive this important
and respected award,” said Mikkel Vestergaard Frandsen. “While
it is deeply satisfying to reflect upon the accolades our product
has earned, it’s far more satisfying to know that LifeStraw®
has been warmly embraced and used to save the lives of countless numbers
of people who lack access to clean and safe drinking water.”
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